Let's take a look at some basic fundamentals of running a campaign and grade whether or not the Scozzafava campaign folks have passed or failed.
a. Raised campaign funds to run a successful campaign. Grade F
b. Use marketing effectively to define your candidate, never let your opponent define the candidate. Grade F
c. Campaign workers never become the news story. Grade F
d. Create a message and stay on it, do not let your opposition knock you off message. Grade F
e. Use earned media through press conference, press releases and events to highlight issues important to residents of the 23rd district. Grade F
f. Assess situations such as press conference and events for the upsides and downsides. Grade F
g. Be ready to address your weaknesses, stick to your strengths and attack your opponents weakness. Grade F
h. Never, Never take on the media, especially the opposing media, in this case the dean of the conservatives William Kristol. Grade F
Have they done anything right? Not sure yet, there is a little less than two weeks to go, they still have time to get something right.
The situation, mood and atmosphere for this campaign was right; the country and for the most part this district was leery of being pushed to the left too far too fast. People are a bit apprehensive of the agenda in the country, this race should have been much different than the 20th Congressional race. It is, welcome 23rd CD to the conservative movement.
Novice campaign people should have been able to run this race and win it.