Retail Politics

Zogby International has redefined "retail politics" in a recent poll.

But there’s a new world of retail politics out there today, one where voters and consumers converge. Indeed, so powerful is this correlation between where Americans shop and how we vote that I have begun to wonder if old paradigms like Red States and Blue States have become obsolete and if the more revealing “precincts” in our lives are actually the stores we frequent – the places, that is, where we the people vote every day with our hard-earned dollars.

 Store                      Obama      vs.         McCain
Bloomingdales            55                            32
Marshall's                   58                           27
Neiman Marcus          50                            38
JC Penny's                 43                            40
Wal-Mart                   33                            47
Sears                         32                           46